smallbiz-newMentorCoach is proud to announce the following exciting master class:

Small Business and Entrepreneur Coaching

Led by Anne Durand, MCC
CEO, MentorCoach®

Starts January 2025

2 classes of 120 minutes each
8 classes of 60 minutes each

12 hours of CEs and ICF CCEUs
12 hours toward Coach Certification
and Executive Coach Certification

Or 3 Payments of $249
(plus optional $75 for CA BBS CEs)
(plus optional $20 for ICF CCEs)

Anne-DurandHear Anne Durand and Ben Dean talk about this class, coaching small business owners and entrepreneurs. (19 mins.)
Just click here.

ribbonBecome a Certified Executive Coach. By taking this course, you will have completed 12 hours toward the 52 training hours required for certification as a Certified Executive Coach (CEC). Click here for more certification information.

About the Class

In the Small Business Coaching and Entrepreneur Master Class, you will learn to coach small business owners both one-on-one and within small groups. You’ll use a model designed and tested by nationally recognized small business coach, Anne Durand. She is well known in the business world, in part, for the successful groups she has offered to small business owners.

To this MasterClass, Anne brings not only her widely successful coaching experience and coach-training experience, but also her exceptional first-hand, real-world experience as the owner of an award-winning small business– a glass art gallery.

Did you know that every year over a million people in this country start a business? According to the Department of Commerce, by the end of the first year at least 40% have closed. Within 5 years, more than 80% will have failed. Of those remaining small businesses that survived the first five years, 80% will fail in the next five.

These alarming statistics point out a vast unmet need for coaching geared to small business owners.

Consider whether the niche of coaching small business owners might be a good fit for you.

The Small Business and Entrepreneur Master Class will focus on teaching you how to attract small business owners and how to work with them to design a strategy for their success.

In this class you will:

  • discuss the characteristics of the entrepreneur
  • focus on the importance for the business plan
  • identify issues unique to small business owners
  • interview a successful small business owner
  • collate resources and hear from representatives of small business development organizations
  • learn a model to use in group-coaching small business owners
  • discuss in detail the curriculum for eight weekly sessions with entrepreneurs
  • learn a variety of marketing strategies
  • have knowledgeable guest leaders for the class (all of whom are experts in areas covered in our curriculum)
  • benefit from bonus classes and interviews with successful business coaches who will share strategies and insights that they wish they had known when they were first starting their business-coaching practices

Nuts and bolts about small business coaching master class:

This class offers many benefits.

  • This is an opportunity for you to learn from a preeminent expert in small business and entrepreneur coaching.
  • This is a class within a class-you will be assigned to a small group, which you will practice leading and coaching.
  • Also, of great value, you will leave the class with a tested approach to use with all small groups

Class schedule

Starts January 2025
2 classes of 120 minutes each
8 classes of 60 minutes each

Board Continuing Education (CEs)

Graduates of this class will be able to earn twelve hours of CEs for Marriage and Family Therapists in California (CA BBS). The CE administration fee is $75. CEs for psychologists (APA) are not provided for this class.

To receive credit for CEs, students must pay the CE fee and be present for 10 of the 12 class hours. Listening to the class by recording does not count toward the attendance requirement for receiving CEs.

Note: The CE fee applies only if you are a Licensed Marriage and Family Therapist in California and need CEs from this organization. Otherwise, when you register, indicate that you do not need to pay the CE fee when you register.

CE FEE: When you register for the class, if you want CEs, click on the drop down menu next to “Add CE’s”. There will be a $75 administrative fee for your CEs.

ICF Coach Continuing Education

MentorCoach is an International Coaching Federation (ICF) Accredited Coach Training Program. This class provides ICF Continuing Coach Education (Core Competencies). There is a $20 fee for ICF CCEs. To receive credit for ICF CCEs, students must be present for 10 of the 12 class hours. Listening to the class by recording does not count toward the attendance requirement for receiving ICF CCEs.

MentorCoach Certification

Provides 12 MentorCoach Certification Student Learning Hours. To receive credit toward MentorCoach certification, students must be counted present for 10 of the 12 class hours. Listening to the class by recording does not count toward the attendance requirement for certification or continuing education.

Refund Policy

You may withdraw your registration at any time before the beginning of the second class and receive a full refund. You are responsible for the full tuition amount if you do not withdraw before the beginning of the second class.


As a result of Anne’s class, I’m not only totally excited about working with small business owners but have a method of doing so that is credible and effective.

–Lynne Hornyak, Ph.D.
Editor of “The Use of Hypnosis in Women’s Health Care”

I have a much more in depth understanding of the skills and knowledge that it takes to do small business coaching since I have taken Anne’s class in Small Business and Entrepreneur Coaching. This class is a wealth of information and top level training. It is comprehensive and content rich. Anne’s knowledge of business coaching, combined with her understanding of what therapists need to learn make this a must-have course!

–Carol Solomon, Ph.D.
Independent Practice
Libertyville, IL

If you can do only one more thing after taking the initial MentorCoach Foundations class, take my word for it and sign up for Anne Durand’s Small Business Coaching Class. This fascinating class demands the best from you as you become an entrepreneur in designing your coaching business.

–Clara Farah, Ph.D.
Past President
New Mexico Psychological Association
Independent Practice
Albuquerque, NM


Anne-DurandAnne Durand, MCC, lives in Arlington, VA, with her husband, and three dogs. Anne launched her private coaching career after 20 years as an executive for NASDAQ followed by a second successful career as a small business (art gallery) owner.

Her current areas of specialization are mentoring and supervising coaches and providing individual coaching to executives, entrepreneurs and small business owners.

Anne’s own coach training began before coaching was even a buzzword! Her first coaching client was the CEO of NASDAQ who handpicked her to help him (and his direct reports) design and navigate a delicate and complex culture change within the organization. Anne later obtained specialized training at the National Training Lab (NTL) Institute and Center for Creative Leadership (CCL) in group dynamics, leadership, and organizational change.

She received her CPCC (Certified Professional Coactive Coach) certification as well as advanced leadership training through Coaches Training Institute. Anne trained directly with Laura Whitworth and Karen Kimsey-House, cofounders of the Coaches Training Institute.

Anne is frequently called on to represent the field of coaching and to share her expertise with the coaching community. She has been interviewed by Time Magazine, USA Today, and the Wall Street Journal about executive coaching, and she has presented at conferences such as the Psychotherapy Networker and the American Psychological Association.

Currently serving on the Application Review Committee of the International Coach Federation, she has helped to maintain a high standard of excellence for the coaching profession.

Anne is CEO and Director of Training of MentorCoach, an ICF accredited coach training program for mental health professionals. MentorCoach was founded in 1997 by Ben Dean, Ph.D., Anne’s long-time mentor and friend.

Anne served as Training Director for Authentic Happiness Coaching, an international program (co-founded by Dr. Martin Seligman and Dr. Ben Dean) designed to teach coaches and mental health professionals how to integrate the innovative concepts and techniques of positive psychology into their work with clients.

Anne is a master coach and teacher who has inspired hundreds of clients and students to transform their personal and professional lives.

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