exec-logoMentorCoach is proud to announce the following exciting master class:

Executive Coaching Master Class

with Anne Durand, MCC

Begins September 17, 2024
Tuesdays at 5:00 pm Eastern
All Time Zones 

24 hours of CEs and ICF CCEs
24 classes at 60 minutes each

or 3 payments of $285
(plus optional $75 for CA BBS CEs)
(plus optional $20 for ICF CCEs)
Prerequisite: None

ribbonBecome a Certified Executive Coach. By taking this course, you will have completed 24 hours toward the 52 training hours required for certification as a Certified Executive Coach (CEC). Click here for more certification information.

About the Class

This class will give MentorCoach students a working knowledge and understanding of how businesses are organized, how they operate, and where to look for areas where change will bring dynamic results. Ben Dean, PhD, says, “You must know how to work within an organizational setting–no matter how unfamiliar it may now sound.” He has nothing but praise for this Executive Coaching: “This is a great class. Open to all MCP students (including Foundations) and graduates. I strongly recommend it.”

Highlights of the class include:

  • Understanding Organizational designs and the role of Boards/Stockholders/Senior Management;
  • Creating a Vision and a mission that work for the organization;
  • The organization’s culture defined and refined according to the vision statement;
  • The Leadership role defined, identifying leadership styles embedded in the culture;
  • Impact as a key leadership trait, learning how to make it real for the senior management;
  • Strategic planning/needs/resources/tools;
  • Importance of effective performance feedback systems/360 evaluations;
  • Various assessment tools that can benchmark organizational targets;
  • Customer surveys, how to use the feedback;
  • What are effective incentive programs/tools professional resources?
  • What makes Teams work? Design/function/communication;
  • The keys to holding effective meetings/facilitation;
  • When downsizing is inevitable, what happens? Employee packages/outplacement/emotional concerns;
  • When to suggest major changes, such as work reassignment/re-engineering/employee alignment;
  • What marketing initiatives will get you business in this field;
  • Negotiating corporate coaching contracts;
  • Ethical and legal issues specific to working within organizational settings;
  • Effective methods for gaining access to an organization and what works to grow your client base;
  • The use of business-specific marketing techniques that stress your areas of strength and expertise.

MentorCoach Certification

diplomaProvides 24 MentorCoach Certification Student Learning Hours. To receive credit toward MentorCoach certification, students must be counted present for 19.5 of the 24 class hours. Listening to the class by recording does not count toward the attendance requirement for certification or continuing education.

ICF Coach Continuing Education

career4This class is approved for 24 hours of ICF CCEUs (Core Competencies) from the International Coaching Federation for students meeting the class attendance requirement of being present, “live”, for 19.5 of the 24 class hours. (See Attendance Requirements below.) There is a $20 fee for ICF CCEUs.

Board Continuing Education (CEs)

This class is approved for 24 hours of CEs (continuing education units) for Marriage and Family Therapists in California (CA BBS). The CE administration fee is $75. CEs for psychologists (APA) are not provided for this class.

To receive credit for CEs, students must pay the CE fee and be present for 19.5 of the 24 class hours (see Attendance Requirements).

Note: The CE fee is $75 and applies only if you are a Licensed Marriage and Family Therapist in California and need CEs from this organization. Otherwise, when you register, indicate that you do not need to pay the CE fee by choosing the “Base Unit Price with NO CE’s” registration option.

Attendance Requirements

To receive credit for CEs, ICF CCEUs, credit toward MentorCoach® Certification, or to receive a Certificate of Completion, students must be present for 19.5 of the 24 class hours.

Attendance is taken at the beginning and end of each class. Listening to the class by recording does not count toward the attendance requirement for receiving CEs, credit toward Mentorcoach Certification, ICF CCEUs (Core Competencies), or to receive a Class Certificate of Completion.

Class Schedule

Begins September 17, 2024
Tuesdays at 5:00 pm Eastern
All Time Zones
24 classes at 60 minutes each


DateTime (Eastern)
1. September 17, 2024 5:00 to 6:00 pm
2. September 24, 20245:00 to 6:00 pm
3. October 1, 20245:00 to 6:00 pm
4. October 8, 20245:00 to 6:00 pm
5. October 15, 20245:00 to 6:00 pm
6. October 22, 20245:00 to 6:00 pm
7. October 29, 20245:00 to 6:00 pm
8. November 5, 20245:00 to 6:00 pm
9. November 12, 20245:00 to 6:00 pm
10. November 19, 20245:00 to 6:00 pm
11. November 26, 20245:00 to 6:00 pm
12. December 3, 20245:00 to 6:00 pm
13. December 10, 20245:00 to 6:00 pm
14. December 17, 20245:00 to 6:00 pm
December 24, 2024 NO CLASS
December 31, 2024 NO CLASS
15. January 7, 20255:00 to 6:00 pm
16. January 14, 20255:00 to 6:00 pm
17. January 21, 20255:00 to 6:00 pm
18. January 28, 20255:00 to 6:00 pm
19. February 4, 20255:00 to 6:00 pm
20. February 11, 2025 5:00 to 6:00 pm
21. February 18, 20255:00 to 6:00 pm
22. February 25, 20255:00 to 6:00 pm
23. March 4, 20255:00 to 6:00 pm
24. March 11, 2025 5:00 to 6:00 pm

Anne Durand is a superb teacher and coach. This class provides an excellent overview of all the pieces coaches will encounter in the corporate arena. The combination of Anne’s deep experience and her relational style make this an extremely valuable class for anyone who wishes to develop or deepen skills in the business realm.


Patricia Wheeler, Ph.D., CMC
Executive and Personal Coaching

Anne’s class had a profoundly positive effect on my coaching. Since I had little experience in the corporate world, most of what Anne presented was new to me. I went from feeling quite ignorant of this world to feeling much better informed. As I coached people from varying work settings, I was much better attuned to issues of corporate culture, dealing with boards, how assessments are done in business settings, etc. Even in coaching relationships that would not fall into the category of “executive coaching,” my understanding of these issues made me a much better coach. Anne has a great teaching style. She provides great readings and facilitates stimulating discussions. Not only did I leave the class feeling like I’d gained a great deal of new and important information, but I also felt like I’d been coached to see new strengths in myself and to have greater confidence to offer coaching to individuals in a wider variety of settings than I’d felt comfortable with before. This class is invaluable – even if you’re not planning on becoming a “business coach.”


Ellen Ostrow, Ph.D.
Personal and Career Coaching for Women Lawyers

Even though I had not planned on doing executive coaching, Anne Durand’s class continues to impact my coaching and business. The strategic plan that I developed for my own business still serves as a valuable guide and helps me with a wide range of clients. The readings, including great summary reports by others, introduced me to valuable concepts in organization, leadership, and engagement. By removing the mystery from “executive coaching,” the class also gave me the needed confidence to accept the executive clients who have come my way—and they found the coaching on target!


Dr. Gayle Scroggs
Essence Coaching
MentorCoach Resource Group Leader


Refund Policy

You may withdraw your registration at any time before the beginning of the second class and receive a full refund. You are responsible for the full tuition amount if you do not withdraw before the beginning of the second class.


Anne-DurandAnne Durand is an executive coach who specializes in life and business issues for executives working in corporate, non-profit, academic and small business spheres. Anne launched her private coaching career after 20 years as an executive for one of the world’s major financial institutions where she worked directly for the CEO, coaching him and his staff through a delicate corporate cultural change. In addition, in 1985 she opened a gallery selling contemporary American glass art which has been featured in national magazines and the Washington Post, and filmed for the Travel Channel. She sold the gallery in 1999 and now exclusively focuses on her work coaching executives.

Anne serves as CEO and coordinates the MCP Training Team, the group of senior clinician-coaches who lead our MentorCoach® Programs, and leads our Business/Executive Coaching Master Classes, which are part of the MentorCoach® Certification Program.

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