On July 14, 2011, we had a wonderful interview with Derek Sivers, entrepreneur
and musician and author of the best selling book,Anything
You Want: 40 Lessons for a New Kind of Entrepreneur, who founded
CD Baby at 27 and sold it ten years later for $22 Million which he largely
gave away.
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ABOUT DEREK SIVERS
Derek
Sivers is best known as the founder of CD Baby. A professional musician
(and circus clown) since 1987, Derek started CD Baby by accident in
1998 when he was selling his own CD on his website, and friends asked
if he could sell theirs, too. CD Baby was the largest seller of independent
music on the web, with over $100M in sales for over 150,000 musician
clients. After he won the 2003 World Technology Award, Esquire Magazine's
annual "Best and Brightest" cover story said, "Derek
Sivers is changing the way music is bought and sold... one of the last
music-business folk heroes." In
2008 in his 30's, Derek sold CD Baby for $22 Million, which he largely
gave away. Now his focus is on his new ventures to benefit musicians,
including his new company MuckWork
where teams of efficient assistants help musicians do their "uncreative
dirty work". His current projects and writings are all at sivers.org.
He has just published his first book, the bestselling Anything
You Want. He and his wife are currently living in Singapore.
DEREK'S FAVORITE INTERVIEW EVER.
Ronnie Overgoor in Rotterdam, Holland. (Warning: swear words).
It's
small (77 pages), well written, and intends to give you ten years of
experience in one hour. It also comes with free MP3 Download links to
his favorite music--a huge amount (242 songs, 1.5 GIGS).
In a great review for Forbes, Michael Ellsberg writes:
"One of the best hours you'll ever spend will be reading Derek
Sivers's new book, out today, Anything You Want….This book…astonished
me with the sheer concentration of fresh insights on business and entrepreneurialism,
in such a small space.
"The book follows the often-gripping story of how Sivers founded
CDBaby.com in 1998 with $500, grew it to with no outside investors ever,
lead the company through hypergrowth, and sold it for $22 million in
2008 when it had grown too large for his leadership tastes. Right before
selling, he donated the company to a charitable trust for music education,
so all the proceeds from the sale went to the charitable trust.
"Sivers uses his own story primarily to illustrate his bevy
of practical take-aways…."Full
review.
DEREK AND POSITIVE PSYCHOLOGY
Derek provides detailed notes on books he's read recently here.
Both the attitude in his book and his reading choice indicate a real
interest in positive psychology. For example, recent choices have included:
The Happiness Hypothesis - by Jonathan Haidt
The Geography of Bliss - by Eric Weiner
The Time Paradox - by Philip Zimbardo and John Boyd
The Paradox of Choice - Why More is Less - by Barry Schwartz
Stumbling on Happiness - by Daniel Gilbert
Mindset - by Carol Dweck
Rapt - by Winifred Gallagher
The How of Happiness - by Sonja Lyubomirsky
THE MOST SUCCESSFUL EMAIL DEREK EVER WROTE
When he started CD Baby, every customer got a standard email, "Your
order has shipped today. Please let us know if it doesn't arrive. Thank
you for your business."
"After a few months, that felt really incongruent with my mission
to make people smile. I knew I could do better. So I took twenty minutes
and wrote this goofy little thing….This one silly email, sent out
with every order, has been so loved that if you search Google for "private
CD Baby jet," you'll get almost twenty thousand results. Each one
is somebody who got the email and loved it enough to post it on his
website and tell all his friends."
Here's the note he wrote:
"Your CD has been gently taken from our CD Baby shelves with sterilized
contamination-free gloves and placed onto a satin pillow…"
MORE
BEN'S
INTERVIEW WITH DEREK SIVERS
Derek
Sivers is best known as the founder of CD Baby. A professional musician
(and circus clown) since 1987, Derek started CD Baby by accident in
1998 when he was selling his own CD on his website, and friends asked
if he could sell theirs, too. CD Baby was the largest seller of independent
music on the web, with over $100M in sales for over 150,000 musician
clients. After he won the 2003 World Technology Award, Esquire Magazine's
annual "Best and Brightest" cover story said, "Derek
Sivers is changing the way music is bought and sold... one of the last
music-business folk heroes." 
