BEN'S INTERVIEW WITH SETH GODIN

On March 31, 2017 we had a rebroadcast of our superb Q&A interview with Seth Godin, marketing maven, internet entrepreneur, speaker, creator of the most popular marketing blog in the world (with well over 500,000 readers), founder of Squidoo, and author of 18 bestsellers that have been translated into over 35 languages, most recently author of What To Do When It's Your Turn (and it's always your turn).

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What Do People Say About This Interview?

And why are we rebroadcasting it? Because it's a classic. People rave about it. And because Seth is a world expert at the essential skills of how to market your work and disseminate your ideas.

"Fantastic stuff. Gave us the freedom to be different and the counterintuitive notion that practice doesn't always make for perfect coaches. Loved his contrast with Gladwell. And loved the practical advice about building a religion or rock band, using blogs etc."

"Outstanding session with Seth Godin! Great questions…and great answers. Well worth the time. I've forwarded my notes to colleagues and encouraged them to sign up for the encore presentation."

"That was an amazing interview with Seth Godin. I was really struck by what he said and I have since joined his blog list."

"WOW! What a great call today. I just finished my order at Amazon...... a slew of Seth's books for my adult children. Thank you, Ben, for the wonderful opportunities you offer to keep me excited about my world and my profession!"

More comments are here.

 

About Seth Godin

Seth Godin:

• writes the most popular marketing blog in the world;
• is the author of the bestselling marketing books of the last decade;
speaks to large groups on marketing, new media and what's next;
• and is the founder of Squidoo.com, a fast-growing recommendation website. Acquired by HubPages in 2014.

You can read his wikipedia bio and what Google thinks of him.

Seth is author of 18 books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 35 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

His book, Linchpin: Are You Indispensable, was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

His book, What to Do When it's Your Turn (and it's Always Your Turn) came out in 2014. Seth says, "I think we're wasting the chance of a lifetime. This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art."

Seth's book, Tribes, was also a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

Seth's book, Poke the Box, is for readers at the starting line, waiting for more time or permission. Seth argues that you don't need to wait for a boss's okay or to be told to push the button. It's a call to action about the initiative you're taking--in your job and in your life.

Meatball Sundae, Seth's book, is a Wall Street Journal bestseller. A meatball sundae is the unfortunate result of mixing two good ideas. This book explores how some organizations attempt to slap new marketing onto old and end up with nothing but a failed website.

The Dip, is his fastest-selling book to date. It's about quitting, but more important, it's about being the best in the world.

Small is the New Big has been nominated by Publishers Weekly for what may one day be a prestigious Quill award.

All Marketers are Liars made the Amazon Top 100 and has been translated into more than a dozen languages.

Free Prize Inside, was an Amazon Top 50 bestseller and a New York Times business bestseller. It describes how every single person in your organization is in the marketing department... and shows you how to make something happen.

Purple Cow was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough:Why Smart Companies Abandon Worry and Embrace Change has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.

Unleashing the Ideavirus is the most popular ebook ever written. More than 2,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Much information including his philosophy, free Ebooks, and many resources can be found here.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He worked as Vice President of Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

 

 

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